Business-to-Business (B2B) and Business-to-consumer (B2C) Essay

Business-to-Business (B2B) and Business-to-consumer (B2C) - Essay Example Business-to-Business (B2B) and Business-to-consumer (B2C) are two types of e-businesses found on the Internet. E-commerce is an umbrella term used for all business done online but when close studied there are some technical differences which set of type of business apart from another. B2B is the business where both parties are organizations or companies working with each other for some kind of mutual benefit such as Skillbay.com. An example of this would be industrial suppliers or manufacturers who sell to a business that eventually takes final goods to the customers. Whereas most other sites would fall in the category of B2C since organizations are selling their services or products to consumers. Examples include Amazon.com and Walmart.com.The main difference between a B2B and a B2C is that of who purchases at the other end, whether it's the consumer or a business buyer as defined earlier. The other difference is the complexity of the business-to-business setup as compared to a busi ness to consumer setup. Supply chain management gets involved with in a business-to-business setup making the online process all the more complicated. And then there is also an issue of security that needs special consideration in business to business as compared to the business to consumer e-commerce. The other differences could be the negotiation and integration. Negotiation means bargaining prices and in case of business-to-business selling the most important thing is a negotiation.... While the business to consumer seems very easy as the any online retail store would just has to upload a catalog with prices and specification, the negotiation part involves another complexity within the business to business setup and that is of integration. There needs to be integration between the seller and the buyer system for effective business-to-business e-commerce to take place. At times, the buying company could not integrate with the selling company and vice versa which makes the transaction difficult to handle. Channel integration was also a problem for the business to consumer e-commerce in the earlier phase of e-commerce development as a lot of stores declined to connect their Web companies through the internal back office systems. Many companies rejected in an effort to build up a distinct Web unit and articulated much about the efforts of those who approached them as cannibalization of present sites. However, as it proved it was much of a fear than the actual eating up and companies like the Gap without delay adjusted to the new system in order to let customers do online transactions and in case of any default return the products back to the physical retailer. This opportunity and ease pulled out many fears of the customers of an online shopping system and in turn increased online sales as there could be more effective follow-up system online and the order management would be handled more effectively. This not only gave confidence to the online shopper but also increased the value of th e products and services they purchased. There are various ethical and legal regulations to follow when these businesses are started. Like any other business, online organizations have a responsibility towards their clients and this includes

Unregistered Designs Rights Essay Example | Topics and Well Written Essays - 3500 words

Unregistered Designs Rights - Essay Example Unregistered Designs Rights Unregistered design right are rights that are used to prevent unauthorized copying of original designs. There are two types of such rights that is, the one that deals with English rule4s while the other deals Community unregistered design that covers European Community. These rights co-exist but sometimes differ from each other where some designs can be protected by the two rights depending on the issues at hand. Fisher defines a design as a product according to its shape or either ornamentation. Definition of a design varies among different types of legal protection. It relates to technical principles of its operation and construction UK UDR stipulates that the owner of the right be given the right against unauthorized copying of their design. The owner also has the right to prevent unauthorized dealing by importation, sale, and possession. It does not involve any formal registration since it comes into existence automatically when it has been created. Design rights usually protect the appearance of a product but not how it works or its construction .However if products are visible in normal use of the said product they can be protected. Unregistered design rights protects against copying of the original design. The EU part of the right expires in three years from first disclosure that is done publicly. The UK protection however lasts longer than this.

Importance of Social Marketing

Importance of Social Marketing Social marketing is objective to influence the social behaviors but not to benefit the marketer, but to benefit the target market and the society (Weinreich, 2006). While demarketing is an efforts aimed at discouraging the consumer to demand the product which a firm cannot produce in available product, or does not want to provide in a certain places where the cost of distribution is high and allow only a too little profit (Business dictionary.com, 2014). Therefore, in the following section, it will discuss the importance of social marketing and demarketing to tis current environment. Therefore, the first importance of the social marketing to its current environment is health care. This is due to the public health is going to globalization as a popular issues to the whole world as long as not only concern to local communities. For example, â€Å"36 million deaths each year are caused by non-communicable diseases, such as cardiovascular disease, cancer, diabetes and chronic lung diseases and 6.7 million people of infectious diseases alone, far more than the number killed in the natural or man-made catastrophes that make headlines in 2008 † (Shah, 2014).. Therefore, it is importance to the social marketing to solve the problem of health care to influence consumers toward health behaviour. This is because of the strengths of social marketing for health are aimed to achieving and maintaining behavioural objectives, by understanding consumers and implement more simple way to ensure them to adopt the behaviour that the life are improving (Griffiths, Stevens Thorp e et al, 2008). Hence, the strategies of the social marketers to influence the health behaviour can through the social media, mediated through a health care consultant and other ways of communication (Evans, 2006). Firstly, social marketers use the communication channels to influence the health behaviour by giving the information of health through the one-way distribution of information. It has given way to a multimodal transactional model of communication. It is the most effective way to reach people about health issues by sending the messages to peoples. This group of people usually based on social demographic, cultural and behaviour characteristics that may be combined with the behaviour change. For example, the National Cancer Institutes â€Å"five a day for better health† campaign developed a specific messages aimed at Hispanic people, due to national report that they consume less fruit and vegetables and may have cultural reasons that discourage them from eating locally available produce (Evans, 2006). Next, the second strategy of the social marketing uses to influence the health behaviour by health promotion. It will increase the community commitment to develop social wealth through a successful health promotion programmes to encourage the communities to develop stronger networks and long-term creativities that are self-supporting to have a long term effect (Griffiths, Stevens Thorpe et al, 2008). Besides that, health promotion is concerned on health and wellbeing outcomes, which improved society health and reducing the inequalities of health and social. It aims to allow people and communities to maintain their own health and wellbeing by attainment control over the underlying factors that influence health and well-being (Griffiths, Stevens Thorpe et al, 2008). In conclusion, as concluded different authors based on above statement, it shows that the effectiveness of social marketing on the health issues and the importance of social marketing to r aise the awareness of health behaviour to reduce the amount of people death on health problem. Furthermore, the next importance of social marketing to its current environment is environmental protection. This is due to the individual behaviour is the cause of a major number of environmental problems, lack of control of individual behaviour from environmental legislation, which normally focus on industrial sources of environmental harm. Besides that, it shows also people contributed around 32% of the United States ‘’annual greenhouse gas emissions, totalling approximately 8% of global greenhouse gas emissions’’ (Kennedy, 2010). After that, the overuse of agrochemical and pesticides and improper farming are one of the main cause to the pollution and degradation to several land zones national. In addition, there is the problem of some land areas polluted with Agent Orange or dioxin as war consequences (Hanoi, 2003). Hence, to reduce the gas emissions, some strategies are used it, such as incentives. It are a useful tool to encourage individual behaviour change, obviously shown on increasing in recycling, with the group provided with incentives increasing its recycling by 54% (Kennedy, 2010). Moreover, implementation a new Environmental Protection Act in 2004 which aimed to control and reduce of environmental emission also is one of the strategies use to protect the environment (Republic of Slovenia, 2010). In other sides, the social marketing activities designed to address for those specific recycling opportunities with the State Solid Waste Management Plan provides a point of reference, such as selecting target group and objective. As a result, the â€Å"Ohio Department of Natural Resources, Division of Recycling Litter Prevention has adopted social marketing methods to assist SWMDs and local governments meet and exceed the State Plan recycling goals†, for example, a research show how the overall moving and local communities successful achieved the meeting goal in the 2004 Progress Report of the State Plan, non-subscripti on curb side recycling programs reported by SWMDs had increased from 233 to 352 (Landis, 2005). In conclusion, it also shows how the effectiveness the social marketing toward to the environment as the global warming is increased by year to year. In conclusion, it shows the importance of social marketing toward to the environment and aimed by different strategies. Moreover, the demarketing also is an importance tool that use to discourage people purchase from certain product, such as alcohol and cigarette. Therefore, the importance of demarketing to its current environment is tobacco consumption. This is due to the tobacco would kill one person in every ten second and continue increasing to 3 seconds over the next 40 years ( Udupa, 2007). Therefore, it is necessary to implement the demarketing strategies to solve the problem. The strategies of demarketing implement to the tobacco consumption is raised cigarette taxes, restricted smoking in the public area, offered smoking cessation services diversity to smokers and conducted an aggressive paid advertising campaign on the dangers of ETS and second-hand smoking (Gupta, 2014). The purposes of government of raise up the tax on cigarette to force the company to increase the price which discourage the consumer buy the cigarette. Tobacco taxation which passed on to consumers in the higher cigarette p rices has been recognized as one of the most effective strategies for decreasing smoking and its opposed health consequences (Bader, Boisclair, Ferrence, 2011). For example, in Texas and Iowa, which each increased their cigarette taxes by $1.00 in 2007 and shown the effect of smoker quit from it has improved compared to the 2006. It is also showing that these efforts to reduce the smokers after tax increases have significantly improvement (Boonn, 2012). In addition, warning labels also one of the strategies that discouraging the people to smoke. This is due to the warning labels is aimed to inform smokers about the health hazards of smoking, encourage smokers to quit, and prevent non-smokers to smoke. Furthermore, warning labels on tobacco products are a way of communicating with smokers. As a result, a 2007 study in Nicotine Tobacco Research found that most of smokers in the United States strongly supported, a detailed warning labels similar to those used in Canada, and appreciate d the information they provide. Therefore, it shows in the 2009 New York State Adult Tobacco Survey most 80% of non-smokers and 58% of smokers in New York support the strategy of warning label with full information on cigarette packs and the of New Yorkers has increased significantly over time( Campaign for tobacco free kid). For example, one of the demarketing efforts for tobacco control in India was implemented regulation in 2001 which included the outlawing smoking in public places, forbidding sale of tobacco to minor, more prominent health warning labels and ban advertising at sport and culture events. Besides that, Indian parliament introduced Tobacco Control Bill 2001 which prohibition of advertisement and regulation of trade and business, production, supply (Cumminge, 2002). In conclusion, it shows the importance of demarketing to discourage the people from buying the cigarette by imposed the legislation. In addition, the next importance of the demarketing to its current environment is limited the use of car. This is due to as a rapid growth of the population, the number of using cars is increasing and caused to traffic congestion. For example, as Liu (2014) stated that around 185,000 vehicles drive through to the city of London in Britain every day and traffic was worse as the average speed just 15 kph in 1999. Therefore, it is necessary to reduce the use of car to overcome the traffic congestion. Hence, there are strategies of demarketing to reduce the use of car, such as congestion charge. It is an economic way of regulating traffic by imposing fees on vehicle users that drive through a citys more crowded roads. After proposed this strategy, the responded of the congestion charge has helped solving the traffic problem, increase the capital to build public transport and protect environment by reducing emissions (Liu, 2014). Next, the strategy of demarketing that use to limit the use of car is auto-free zones. It is designed to any area where traffic is prohibited in some area, which complete closure of streets, such as pedestrian malls, parking controls, neighbourhood parking permits. These are implemented in downtown areas or centre city areas from a complete ban of transportation from an area, to the restriction of movements of certain types of vehicles within an area. Next, parking controls refer to the exclusion of parking from streets in the area. The purpose of parking restrictions is to discourage people from driving to the area in private vehicles, and to enable movement throughout the area by removing on-street parking. Besides that, auto restricted zones most regularly implemented in downtown areas which needed renewal and effective in reduce congestion on the freeways. These strategies also would result in increased traffic capability on the highways, resulted from reduced in delays due to accidents. (Vehicle Use Limitations / Restrictions). In conc lusion, as there were occurred the problem of traffic congestion, the limiting use of cars should implement and reduce the car use to overcome the problem that occur by several strategies of demarketing. As a conclusion, since there often different problem that might need some strategies used to solute the problem toward to the society, social marketing and demarketing are the most effective tool in solving the problem. Although the social marketing is used to influence the behaviour change with benefit to the society, while demarketing is used to reduce the demand of the product, but, both of this two are bring out the benefit to the society.

Alfred Sasoons Poetry :: essays research papers

Sassoon's bitterness against the war is made clear through his poetry, which is filled with his resentment against war, the futility of it and the high price that had to be paid.In the poem 'A working party' Sassoon's feelings towards the futility of war and the waste of life that war brings about is made clear through his use of his language and the way he makes the reader feel as if they know the man in the poem. In this and many other poems, Sassoon uses irony and heavy sarcasm to make his true feelings known. In 'The Kiss', the entire poem has a very sarcastic tone, and the poem could actually be read as a pro-war poem, but it actually shows Sassoon's hatred for the war and how bitter he was about it. He calls his bullets and bayonet "brother lead and sister steel', saying 'in these I trust'. This is a perfect example of how Sassoon used sarcasm, because at face value, the poem seems psychopathic, as if it was written by a man that actually enjoyed killing and the harsh conditions of the war, when in actual fact it is a poem that is against the war.In 'A working Party', Sassoon specifically starts the poem off slowly, describing the men slowly making their way down the trenches, slipping into the mud and squeezing past other soldiers returning from the front line. Then, he ironically rushes the main character's death in the last two lines, after the man is thinking how slow time passes. The man's sudden death shocks the reader and shows how suddenly life can be taken away. It also makes the death of the character seem insignificant and unimportant, and Sassoon probably did this because he felt that not enough attention was paid to the men that lost their lives fighting for their country, like his brother.In 'The General' Sassoon uses a more direct way to show how he feels about the Generals who gave the orders, from well behind the front-line. I think that Sassoon was also bitter about the officers who gave orders although they knew nothing about what it was like in the trenches, and I think that Sassoon probably blamed them for much of the pointless deaths that occurred. Sassoon's resentment of the General comes through two lines of the poem. "And we're cursing his staff for incompetent swine" which is the fourth line, but does not hold any real impact until you read the last line of the poem - "But he did for them both by his plan of attack".

Kristen’s Cookies Precase Essay

1. It will take 26 minutes to fill one rush order (6+2+10+5+2+1= 26 minutes). Gantt chart is also attached. 2. The cycle time is 10 minutes because the bottleneck is the time they have to wait for the cookies to bake in the oven. They cannot continue the cookie process without baking and the lack of room in the oven or additional ovens are the constraints that are limiting the total operation. The capacity of the operation would be 6 orders per hour (60 minutes/ 10 minutes= six orders), so that means you could fill 24 orders in one night (6 orders an hour * 4 hours). This answer does assume that every order only asks for one dozen each, for example, if one customer orders two dozen, you would only be able to fill 23 orders because that order would require using the oven twice. 3. The amount of labor per dozen for 1 order is 8 minutes per dozen (mixing and scooping takes 8 minutes) for Kristen and 4 minutes for Kristen’s roommate per dozen (the real work she does, the time she spends waiting is negligible so the 1 minute to load, 2 minutes to package and 1 minute to accept the payment). Kristen’s roommate only does slightly less work per dozen when they are all similar because she’ll only accept the payment once, so for two dozen she would do 3.5 minutes, and three dozen she would do 3.33 minutes per dozen. Kristen does the same amount of work per dozen when they are all different. When the cookies have similar ingredients, Kristen does less work because she doesn’t have to continue mixing for each dozen. If it’s two similar dozens of cookies, Kristen does 5 minutes of work per dozen (6 minutes of mixing, 2 minutes of scooping * 2 times/2). When it’s three similar dozens of cookies, Kristen does 4 minutes of work pe r dozen (6 minutes of mixing, 2 minutes of scooping * 3 times/3). If it’s two similar dozen and one different, she will do 6 minutes of work per dozen (6 minutes of mixing* 2 times, 2 minutes of scooping * 3 times/3). Kristen still does 3.5 and 3.33 minutes of work per dozen because her process doesn’t change based on the variety of cookies. 4. I personally wouldn’t because the operation is slow enough and it would incentivize  customers to buy more which isn’t necessarily a good thing for the reputation of Kristen’s cookies in terms of its speed of service. People will probably order different dozens of cookies and as we saw, it didn’t speed up Kristen’s operations which in terms of labor is the most timely. I think this would get more money in the short run, but in the long run people wouldn’t be too happy with Kristen’s speed if everyone ordered three dozens of cookies at a time (some orders wouldn’t be received within hours.) 5. Without any more oven space, buying more electric mixers would not be too beneficial because the bottleneck is the oven. At the moment, Kristen is actually continually waiting on oven space to be available which is what is slowing operations down, so I would stay with one since it would just increase your fixed costs. As for the trays, I would have four, because you could have one tray in the oven and still be able to scoop out the contents of the processor for three dozen cookies which would maximize Kristen’s efficiency and she wouldn’t be waiting. 6. The oven is the bottle neck because it takes the most time and the operations cannot continue without baked cookies. Kristen cannot make more cookies without space in the oven, and her roommate cannot continue to finish the order without the baked cookies either. Adding another oven (assuming it only took one dozen still), would increase the capacity to 10 orders an hour because the bottle neck would become washing and mixing the ingredients which would be 1 minute more per dozen in the process. The new constraint for baking would be 5 minutes because there are two ovens now that it decreases the respective cycle time for baking by half. The maximum amount I would pay for an additional oven would be the increased revenue it generates per month for Kristen’s cookies, because past that the oven wouldn’t be seeing a return on the investment.

Porter 5 Forces Analysis Essay

Porter’s 5 Forces Analysis of the Retail Banking Industry in Australia Retail banking can be defined as an industry where financial institutions offer mass market banking in which individual customers use local branches of larger commercial banks. Services offered include savings and checking accounts, mortgages, personal loans, debit/credit cards. Retail banking aims to be the one-stop shop for as many financial services as possible on behalf of retail clients. Some retail banks have even made a push into investment services such as wealth management, brokerage accounts, private banking and retirement planning. While some of these ancillary services are outsourced to third parties, they often intertwine with core retail banking accounts like checking and savings to allow for easier transfers and maintenance. When applying the Porter Five Forces in analysing industry competitiveness and how it relates to the retail banking industry, the following outcomes have been found. Threat of new entrants Current Rating – (Low) – Future Rating – (Med) It would be very difficult without the access to large capital for the average person/company/organisation to start up a bank. However with the popularity of Credit Unions, Building societies and the evolution of the internet, there are many traditional banking services such as providing mortgages, car loans, paying bills, on which online entrepreneurs can enter this market segment (www.billbuddy.com.au OR Aus POST). Banks would be fearful of losing part of their traditional revenue raising, because it is a good source of fee-based revenue. Another threat to traditional banking is companies offering other financial services. What would it take for an insurance company to start offering mortgage and loan services? Not much. Also, when applying the threat of entry formula to a regional bank, there is a huge possibility that one of the big 4 entering the market will annihilate it. Competitive Rivalry Current rating – (Low) – Future Rating – (Low) When analysing the competitive rivalry of the big 4 banks, (ANZ, Westpac, Commonwealth and NAB), we quickly realise that the Aus retail banking industry is dominated by these banks and it is not very competitive. The products they offer are very similar, interest rates are very close and all of them have ATM’s everywhere. The financial services industry has been around for hundreds of years and just about everyone who needs banking services already has them. Because of this, banks must attempt to lure clients away from competitor banks. They do this by offering lower financing, preferred rates, investment services and access to cash almost 24/7. The banking sector is in a race to see who can offer both the best and fastest services. In the long run, we’re likely to see more consolidation in the banking industry. Larger banks would prefer to take over or buy a large stake in other financial service providers (Commonwealth & Aussie), (Commonwealth & Bank West) and (Westpac & BOM). The Main threat to the big 4 would be small & foreign banks trying to gain market share. However, the big 4 have 83% of the mortgage market share compared to 11.5% of the small banks and 5.3% of the foreign owned banks*. So there is a lot of ground to make up. *Source – Aus Banking Industry Report, Page 14 (May 2011). Threat of Substitutes Current rating – (Med) – Future Rating – (High) There are some substitutes in the banking industry. Banks offer a suite of services over and above taking deposits and lending money, but whether it is insurance, mutual funds or fixed income securities, chances are there is a non-retail banking financial services company that can offer similar services. On the lending side of the business, banks are seeing competition rise from unconventional companies. An example of this would be car manufacturers financing customers by offering 0% financing, why would anyone want to get a car loan from the bank and pay up to 10% interest? Suppliers – Relative Bargaining Power Current rating – (Low) – Future Rating – (Low) The suppliers of capital might not pose a big threat especially when the banks viability was/is guaranteed by the federal government during the height of the GFC. On the labour side, the threat of union interruptions is very low to non-existent. The banks have been quite clever in moving a lot of the front line staff offshore though call centres to ensure that the labour supply is cheap and sustained. This is further supported by the huge uptake of online banking by customers. Buyer – Relative Bargaining Power Current rating – (Low) – Future Rating – (Low) The individual doesn’t pose much of a threat to the banking industry, but one major factor affecting the power of buyers is relatively high switching costs. If a person has a mortgage, car loan, credit card, checking account and mutual funds with one particular bank, it can be extremely tough for that person to switch to another bank. In an attempt to lure in customers, banks try to lower the price of switching, but many people would still rather stick with their current bank. On the other hand, large corporate clients have banks wrapped around their little fingers. Financial institutions by offering better exchange rates, more services, and exposure to foreign capital markets – work extremely hard to get high margin corporate clients. Industry Attractiveness One can conclude based on the outcomes of this analysis, that the retail banking industry would be a very difficult and an unattractive market to be considered by a potential competitor. More particularly for the following reasons; * The large market share of the big 4 banks (who pretty much have the market sawn up), * New loan application numbers have retracted significantly and have not rebounded since the GFC, * the need to have access to large amounts of capital,  * low margins by lower interest rates, * high borrowing cost, * Non-traditional lenders such as car manufactures offering extremely low finance rates, * With all these factors in mind, the barriers to entry are quite high.